Marketing Automation Case Studies
Real implementations showing what we built, how it works, and the customer outcomes.
Travel Agency Lead Capture
Challenge
Manual lead entry from Facebook ads wasting 2-3 hours daily. Leads delayed by 24+ hours before sales contact.
What We Built
- Facebook Lead Ads webhook integration with real-time processing
- Auto-sync to Odoo CRM with contact deduplication
- Automated email notifications to sales team
- Token auto-refresh to prevent webhook failures
Customer Outcome
- Leads reach sales team within 60 seconds of submission
- Zero manual data entry - eliminated 15+ hours/week
- 40% faster response time increased conversion rate
- Full attribution tracking (campaign, ad, UTM parameters)
Tech: AWS Lambda, Facebook Graph API, Odoo CRM, DynamoDB
Restaurant Social Media Automation
Challenge
Posting recipes daily across platforms required 30+ minutes per post. No time for engagement or comment replies.
What We Built
- AI-powered content generation using GPT-4 with 6 post format variations
- Automated scheduling with timezone support (India/US)
- Smart recipe selection based on season, festivals, and dietary preferences
- Video reel generation and publishing
- Comment auto-replies with recipe links
Customer Outcome
- Reduced posting time from 30 minutes to zero
- 2x daily posts maintained consistently
- Engagement increased 60% with AI-optimized captions
- Festival-aware content improved reach during peak periods
- Video reels published automatically to Facebook/Instagram
Tech: OpenAI GPT-4, Facebook Graph API, Node-cron, MariaDB, Remotion
What We Can Automate
Lead Capture & CRM
- • Facebook/Instagram lead form webhooks
- • Real-time sync to your CRM (Odoo, Salesforce, HubSpot)
- • Contact deduplication
- • Attribution tracking (campaigns, UTM, click IDs)
- • Email notifications with custom routing
Social Media Publishing
- • Scheduled posts with timezone support
- • AI-generated captions and hashtags
- • Smart content selection (seasonal, events)
- • Photo, video, and reel publishing
- • Multi-platform (Facebook, Instagram)
Engagement Automation
- • Auto-reply to comments
- • Comment moderation rules
- • DM automation with keyword triggers
- • Follow-up sequences
Analytics & Tracking
- • Engagement metrics (likes, comments, shares)
- • Lost lead recovery reports
- • Campaign attribution tracking
- • Conversion tracking (Facebook CAPI)
How It Works
Facebook Lead Capture Flow
Lead Ad → Webhook → Lambda → Fetch Full Data (Graph API) → Process Fields → Send to CRM → Email Notification → Store in DB
⏱️ Total time: <60 seconds
Social Post Automation Flow
Cron Schedule → Select Recipe (seasonal/festival-aware) → Generate Caption (AI) → Create Post → Publish to Facebook → Log Metrics → Schedule Comment
🤖 Fully automated, no manual intervention
Token Management
Facebook page tokens expire after 60 days. We built auto-refresh scheduled to run weekly, checking expiry dates and renewing tokens before they fail. Notifications sent on success/failure.
Need Similar Automation?
We build custom integrations for your specific workflows. Whether it's lead capture, social media scheduling, comment automation, or chatbots - we connect your platforms and automate repetitive tasks.