Use case · Email automation

Stop drowning in email — AI reads, classifies, drafts, and follows up

We build email automation that understands your business. Inbound emails are classified and answered in your voice. Outbound sequences are triggered by real events. Supplier confirmations are parsed into structured data. Every email is logged where it belongs.

What you get

Inbox classifier: every incoming email auto-categorised by intent — enquiry, complaint, invoice, booking, spam — before your team sees it.
AI draft replies in your voice, grounded in customer history and your knowledge base. Review, tweak, send — 60 seconds instead of 30 minutes.
Drip sequences triggered by CRM events — onboarding emails, follow-ups, win-back campaigns, renewal reminders — all personalised by AI.
Supplier email parsing: forward confirmations to a special address → AI extracts booking references, dates, amounts, and attaches them to the right CRM record.
Branded transactional email from your own domain (Mailgun / Resend) with proper SPF/DKIM/DMARC. Every send logged in your CRM.

How it works

Email arrives or event triggers

Inbound emails are parsed and classified. CRM events (new lead, deal won, appointment booked) trigger outbound sequences. Both paths feed into the same automation engine.

AI reads context and drafts

For inbound: the AI reads the email, pulls the customer's CRM record, checks relevant knowledge (pricing, policies, FAQs), and drafts a personalised reply. For outbound: the AI generates the right message for the sequence step.

Extraction and logging

Supplier confirmations, invoices, and booking details are parsed by AI — key data (reference numbers, dates, amounts) extracted and attached to the right CRM record automatically.

Send, log, and follow up

Emails are sent via your branded domain. Every send is logged on the customer record. Follow-up reminders are scheduled automatically if no reply is received.

Industry examples

Email automation adapts to your industry's language, compliance needs, and workflow.

Travel & Hospitality

AI-drafted quotes with cabin/room pricing pulled from your pricing sheets
Bon voyage emails 7 days before departure with itinerary and tips
Post-trip feedback requests with personalised survey links
Supplier confirmation parsing — PNR, dates, and amounts into CRM

Legal & Consulting

Client intake emails with engagement letter and document checklists
Case update emails drafted from your case management notes
Invoice follow-up sequences with escalating urgency
Contract renewal reminders 60/30/7 days before expiry

Recruitment

Candidate acknowledgement emails within minutes of application
Interview scheduling emails with calendar links and preparation guides
Rejection emails in a respectful, brand-appropriate tone
Client update emails summarising candidate pipeline status

E-commerce

Order confirmation with shipping estimate and tracking setup
Abandoned cart recovery emails with personalised product recommendations
Review request emails 7 days after delivery
Restock notifications when previously purchased items return to inventory

Technical details

Inbound parsingMailgun / SendGrid inbound routes, or IMAP polling

OutboundMailgun / Resend with SPF, DKIM, DMARC on your domain

AI modelsClaude, Gemini, or GPT — per-task model selection

CRM integrationOdoo, HubSpot, Salesforce, Supabase, or custom

SequencesEvent-driven via CRM triggers, Supabase cron, or n8n

Delivery1–2 weeks to production

Ready to take control of your inbox?

We'll map your email workflows, identify the highest-impact automations, and build a working system in 1–2 weeks.

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