Case studies

AI systems we've built for small businesses

Real systems that automate repetitive work, connect the tools a business already uses, and keep people in control. Built around one business and its workflow, usually in under three weeks.

Use cases

Automations we build

These are the patterns our clients ask for most. Each one is a working system — not a slide deck — delivered in 1–3 weeks.

WhatsApp Automation

Auto-reply, qualify, and route — on the channel your customers already use.

  • Instant auto-replies to new enquiries with business hours, pricing, and next steps
  • AI-powered Q&A grounded in your product catalogue, FAQs, and policies
  • Booking confirmations, reminders, and follow-ups sent automatically
Retail, hospitality, healthcare, real estate, education

Facebook & Instagram Lead Capture

Turn ad spend into pipeline — every lead lands in your CRM within seconds.

  • Facebook Lead Ads → CRM in real-time via webhook (no Zapier tax)
  • Auto-qualify leads by budget, timeline, and intent using AI scoring
  • Instant personalised reply email or WhatsApp message on form submit
E-commerce, fitness, real estate, education, professional services

Customer Service AI

24/7 support that actually knows your business — not a generic chatbot.

  • Website chat widget grounded in your knowledge base — no hallucinated answers
  • Ticket auto-triage: categorise, prioritise, route to the right team member
  • AI draft replies for support emails in your brand voice, with citations
SaaS, e-commerce, professional services, healthcare, finance

Voice Chat & Phone Agents

Real-time voice AI that talks to your customers — on your app, website, or phone line.

  • In-app voice assistant with real-time speech-to-text and text-to-speech streaming
  • Phone-call agents via Twilio — AI receptionist, inbound routing, outbound follow-ups
  • Full context awareness: the voice agent knows the customer's history, orders, and preferences
Healthcare, hospitality, real estate, automotive, professional services

Email Triage & Automation

Stop drowning in email — AI reads, classifies, drafts, and follows up.

  • Inbox classifier: auto-categorise by intent (enquiry, complaint, invoice, spam)
  • AI draft replies in your voice, grounded in customer history and your knowledge base
  • Drip sequences triggered by CRM events — onboarding, follow-up, win-back
Travel, legal, recruitment, finance, consulting

Appointment & Booking Automation

From enquiry to confirmed booking — without the back-and-forth.

  • AI scheduling assistant that negotiates times with customers via chat or email
  • Calendar sync across Google, Outlook, and Apple Calendar with conflict detection
  • Automated reminders (SMS, email, WhatsApp) with reschedule links
Healthcare, beauty & wellness, consulting, education, fitness

Sales Pipeline & CRM Automation

Your CRM works for you — auto-enriched, auto-updated, AI-briefed.

  • Lead enrichment on arrival — company size, role, LinkedIn, funding stage
  • Auto-move deals through pipeline stages based on activity and signals
  • Daily AI briefings: hot leads, stale deals, tasks due, passport/licence expiries
B2B services, SaaS, real estate, recruitment, financial advice

Document & Invoice Processing

AI reads your documents so your team doesn't have to.

  • Invoice extraction: vendor, amount, line items, due date → accounting system
  • Contract review: flag key clauses, expiry dates, auto-renewal terms
  • Application processing: extract structured data from PDFs, forms, and scans
Legal, finance, healthcare, government, construction

E-commerce & Order Automation

From abandoned cart to five-star review — automated at every step.

  • Abandoned cart recovery via email, SMS, and WhatsApp with personalised offers
  • Order status updates and shipping notifications across all channels
  • Post-purchase follow-up: feedback requests, cross-sell recommendations, reorder reminders
Retail, DTC brands, food & beverage, health & beauty

Internal AI Assistants & Onboarding

New hires productive on day one — AI that knows your SOPs, playbooks, and systems.

  • Private AI assistant trained on your internal docs, SOPs, and playbooks
  • Slack or Teams integration: ask questions, get cited answers from your knowledge base
  • Onboarding workflows: checklists, training material delivery, progress tracking
Any business with 5+ employees, franchises, distributed teams