Turn ad spend into pipeline — every lead captured, scored, and followed up in seconds
Most businesses lose leads between the Facebook form and the CRM. We build automation that captures every lead instantly, scores them by intent, sends a personalised follow-up within seconds, and routes qualified leads to your team — before they go cold.
What you get
- Facebook Lead Ads → CRM in real-time via direct webhook — no Zapier or Make.com subscription required.
- Instagram DM enquiries captured and routed to your pipeline with full context (ad campaign, product interest, customer profile).
- AI lead scoring on arrival: budget, timeline, intent, and fit — so your team works the hottest leads first.
- Instant personalised follow-up (email, WhatsApp, or SMS) triggered the moment a form is submitted.
- Full UTM tracking and source attribution — know exactly which ad, audience, and creative drove each deal.
How it works
Lead submits a Facebook or Instagram form
Whether it's a Lead Ad form, an Instagram DM enquiry, or a Messenger conversation — the lead data is captured and sent to your system via webhook in real-time.
AI qualifies and enriches
The lead is scored based on form responses, enriched with available data (company, role, location), and tagged with the source campaign and ad creative. High-intent leads are flagged immediately.
Instant personalised follow-up
Within seconds of submission, the lead receives a tailored response — an email with relevant pricing, a WhatsApp message with next steps, or a calendar link for a call. The message is generated by AI using your templates and brand voice.
Routed to the right rep
Qualified leads are assigned to your sales team based on rules you define — geography, product line, deal size, or round-robin. The rep gets a notification with the full lead brief.
Industry examples
Facebook and Instagram lead automation works for any business running paid acquisition.
Real Estate
- Property enquiry ads → CRM with listing details and buyer profile attached
- Auto-send property brochure PDF within 30 seconds of form submit
- Viewing appointment booking link in the follow-up message
- Weekly pipeline report: leads by source, stage, and agent performance
Education & Training
- Course enquiry ads → student pipeline with programme interest tagged
- Auto-send course prospectus and fee schedule on form submit
- Enrollment deadline reminders and drip nurture sequences
- Intake-to-enrollment conversion tracking by campaign
Fitness & Wellness
- Free trial offer ads → booking system with preferred class/time captured
- Auto-confirm trial booking and send preparation instructions
- Post-trial follow-up sequence with membership offers
- Referral tracking — which members brought which new leads
Professional Services
- Consultation request ads → CRM with service interest and budget range
- AI-generated initial response with relevant case studies attached
- Calendar link for free consultation in the first follow-up
- Lead-to-client conversion rate by campaign and service line
Technical details
Stop losing leads from your ads
We'll audit your current lead flow, identify the drop-off points, and build a capture-to-close automation in 1–2 weeks.
Book a call